Transneft became the fastest-growing brand in the russian oil and gas sector (the value of the brand grew by 53% to reach 58.9 billion roubles), according to Brand Finance, a consulting company in the field of strategy and valuation of brands.
The company has published on its website its ranking of the most valuable Russian brands in 2018. The evaluation was carried out according to several criteria: marketing investments, stakeholder equity and business performance.
Brand Finance said the Russian operator of oil and petroleum products trunk pipelines had benefited from an increase in future earnings, rising from 25th place in 2017 to 15th in 2018.
Oil and gas remains the largest industry segment among the most valuable brands in Russia, accounting for 32% of the total value of domestic corporate brands.